Saturday, September 2, 2017

Dan Ariely. Payoff: The Hidden Logic That Shapes Our Motivations. Simon & Schuster / TED, 2016. 103 p. $17.

Author
Superstar professor at Duke: https://en.wikipedia.org/wiki/Dan_Ariely

Benefit
One of my favorite topics is behavioral economics, and Dan is one of the leading authorities.  Has a column in the Wall Street Journal.  I thouroughly enjoyed all of Dan's books.

Agent
http://lgrliterary.com