Author
Journalist and science writer who produces best sellers. This is his third. If you aren't familiar with Malcolm, you're in for a treat - he appeals directly to America's affinity for the underdog.
Benefit
Gladwell received the most criticism for this book, I think, due to his apparent support for New York City's notorious broken windows policies. This might be a decent introduction to Gladwell, but he did improve his approach a bit in his later works.
