Wednesday, September 20, 2017


Simon Sinek. Find Your Way: A Practical Guide for Discovering Your Why. Portfolio, 2017. 256 p. $20.

Author
A CEO coach who has built a tremendous business off of his motivational speaking.  His specialty is helping businesses and individuals find their why.

Benefit
While Sinek was off doing his thing, his top people - David Mead and Peter Docker - wrote a manual that outlines how they apply Sinek's methods in businesses and the lives of professionals.  It's cheaper than hiring them as consultants.  This is a companion book to Start with Why (2009).